In the pursuit of creating a sustainable flow of web traffic, many retailers overlook the fact that there are several viable approaches to SEO. Chances are you've heard of hyper-local or international SEO. But have you considered that there is an SEO strategy specifically for online stores?
Optimizing an e-commerce website is much different from promoting a corporate site or personal blog. This rookie move could cost more than you could imagine, and even worst, it costs you time. Here are four strategies to expand your brand's reach in 2019.
1. Product Descriptions and Images
Here is your bread and butter.
E-Commerce SEO is all about ranking product pages. That's why the worst mistake you can make is to copy and paste product descriptions and images directly from the manufacturer's website.
Take this opportunity to go into detail about your product and its key benefits. Craft unique copy for each product. Remember you aren't just writing for search engines consumers want to be intrigued by you.
Experts suggest, product descriptions should be at least 300 characters while some of the longest product description I've seen were around 1,500 characters. Of course, this doesn't make sense for every product, go with what's best for your audience.
Before delving into keywords, let's start with understanding how we use search engines.
It's important to note, not all searches are the same. Depending heavily on what the user is trying to accomplish will determine what kind of information populates in the search page results (SERP).
There are three types of search queries: navigational, informational and transactional searches.
As you guessed, retailers focus on capturing visitors from transactional searches. These searches look something like "buy now" or "purchase online."
Transactional searches could include brand names or specific products.
While navigational searches include words like "near me." Informational searches tend to look something like this "natural care hair." This could all seem a bit arbitrary but it's exactly how we use search engines.
Keywords define everything about your site, brand, audience, and even competitors.
Ask yourself one question. What tools are you using?
Understanding how search engines value your keywords is absolutely essential when it comes to successful SEO. Tools like Google Keyword Planner or Ahrefs include features like "keyword ideas."
Features like these make it easier to understand what your consumers are looking at and how your brand measures up.
Take a dual approach when developing a keyword strategy. First, consider how you want to populate in search engines. Secondly, focus on actioning more long tail keywords phrases with your audience's intent in mind.
This means you need lots of quality reviews on your products and services.
Could anyone just buy reviews? Sure. However, inviting consumers along for the ride via Instagram, Snapchat, or Facebook not only earns authentic reviews but it also helps tell your brand' story.
Social signals boost SEO ranking over time as long as your content is considered high quality and consistent and shareable.
What you're actually doing is creating a steady stream of back links to your site. Every time a piece of your content is re-twitted or shared on search engines collect signals of your site's popularity.
H1 hold a ton of weight when it comes to how your page is ranked. Think about it: H1 tags are nothing more than a page titles. So why are they such a big deal?
It's because search engine crawlers need to understand the context of you're web page just as site visitors need to know what the page is about.
On the other hand, meta descriptions are high visible pieces of text featured in SERP list. Crafting well- written meta descriptions could dramatically increase your click-through rate, which means you'll be pulling in more traffic and more sales than ever before.
Your time is precious, but you need to spend some quality time writing meta descriptions that clearly and concisely describe what each page is about.
Ever wondered what this was? This is a really good meta description.
As promised, listed are four on page SEO strategies guaranteed to get you started in the right direction. Of course, this isn’t a end all be all list of what you need to know about ranking product pages in 2019.
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